In a powerful call to action for Nigeria's booming film industry, the Rivers State Government is championing the use of filmmaking to preserve and promote the state's vibrant cultural heritage in Rivers State. Secretary to the State Government (SSG), Dr. Benibo Anabraba, has urged film producers, directors, and scriptwriters to weave the diverse traditions, festivals, and historical narratives of Rivers people into their projects, positioning cinema as a gateway to Rivers State tourism development and economic growth.
This directive came during a warm reception in Port Harcourt on Monday, November 3, 2025; Where Dr. Anabraba hosted a delegation from the prestigious Rivers International Film Festival (RIFF) – a cornerstone event in African filmmaking in Nigeria that just wrapped up its 2025 edition. The festival, themed "Roots and Resilience: Exploring the Strength and Resilience of Indigenous Cultures," drew global acclaim for showcasing African narratives and empowering local creatives.
Governor Fubara's Vision: Tourism as a Catalyst for Blue Economy and Youth Empowerment
Dr. Anabraba highlighted Governor Siminalayi Fubara's unwavering commitment to tourism in Rivers State, emphasizing its role in driving socio-economic benefits. "The governor appreciates the immense value of tourism in boosting our economy, enriching social and cultural life, and creating jobs for our youths," he stated.
Key initiatives under the Fubara administration include a groundbreaking Public-Private Partnership (PPP) to rehabilitate, develop, and rebrand the iconic Port Harcourt Tourist Beach in Borokiri – a move set to transform it into a premier destination for leisure and investment. Recently, the governor inspected the expansive Ngo–Atlantic–Oyorokoto Road shoreline, a pristine coastal stretch ripe for infrastructure upgrades. This ambitious project aims to harness the blue economy potentials of Rivers State, attracting investors to its vast waterways, mangroves, and beaches.
Online buzz has already amplified the area's allure, with viral videos capturing rare sightings of elephants and exotic wildlife along the Oyorokoto shoreline. Plans are underway for conservation parks to safeguard these natural wonders, blending eco-tourism with entertainment. "As filmmakers, leverage the breathtaking scenery of Oyorokoto – it's a natural set for your stories," Dr. Anabraba encouraged, noting how such visuals could spotlight coastal tourism attractions in Rivers State like sacred rivers, beaches, and cultural festivals.
He further stressed the archival power of films: "Use your platforms to portray our people's culture. These works will educate future generations about our roots, preserving history and fostering pride in our heritage." The SSG assured filmmakers of the government's full support in these efforts, thanking RIFF for fostering pan-African collaboration and reshaping global perceptions of African stories.
RIFF 2025: A Global Spotlight on Rivers' Creative Scene
The Rivers International Film Festival, held from October 30 to November 2, 2025, in Port Harcourt, featured an impressive lineup of 272 films from 65 countries, including 70 from Africa (with entries from Zimbabwe and Ghana) and over 25 from Nigeria. Organized by Desgol Entertainment Worldwide, the event – now a hallmark of Niger Delta cultural festivals – included masterclasses, art exhibitions, panel discussions with industry experts, and the innovative Tour Rivers Initiative, which unveiled hidden gems across the state to promote cultural tourism in Port Harcourt.
Team Lead Kate Ezeigbo expressed profound gratitude to Governor Fubara for his steadfast backing. "Since its inception in 2021, RIFF has built a vibrant platform for producers, actors, directors, students, and professionals to connect, learn, and celebrate artistry," she said. The festival not only adds immense value to Nigeria's film industry growth but also empowers communities through creativity and humanitarian outreach, such as free surgeries and cultural showcases.
Delegates from Zimbabwe and Ghana praised the exceptional hospitality and security during their visit, prompting Dr. Anabraba to extend an open invitation: "Rivers State welcomes you as your second home – come back to create, invest, and thrive."
Why This Matters: Filmmaking as a Bridge to Rivers' Untapped Tourism Treasures
Rivers State's natural and cultural attractions – from mangrove forests and slave ports to vibrant ethnic festivals – position it as a rising star in Nigeria tourism hotspots. By integrating these elements into films, creators can drive visitor numbers, support local artisans, and amplify the state's blue economy. As Nollywood continues to dominate African cinema, this partnership between government and filmmakers could redefine sustainable tourism in Rivers State, creating lasting legacies of resilience and cultural pride.
For more on Rivers State's cultural gems and upcoming events, explore our guides to top tourist attractions in Port Harcourt and Rivers State festivals 2026. Stay tuned to Port Harcourt Blog for exclusive coverage of the Niger Delta's creative renaissance!
Dennis Naku is a Port Harcourt-based journalist specializing in state governance and cultural affairs. Follow us on social media for real-time updates on #RiversCulturalHeritage #RiversTourism #AfricanFilmmaking #PortHarcourtEvents.
Sources: Official statements from Rivers State Government; RIFF 2025 reports.
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