The acting managing director, Rivers State Signage and Advertisement Agency (RISAA) Mr Chukwudi Dimkpa has called on corporate and business organizations to take advantage of the improved outdoor advertisement landscape and invest in Out of Home industry in Rivers State.
Dimkpa said the city of Port Harcourt and its environs is beginning to wear a new look following the ongoing clampdown on unauthorized billboards and Signages.
The exercise which began from Mile 1, Ikwerre road, Airport road, Igruwuta, Rumukpokwu and Rumuokoro has now been extended to YKC road, Peter Odili road LNG Nkpogu and Eastern by Pass roundabouts.
According to the RISAA boss, the enforcement exercise is aimed at complimenting the efforts of the Governor Nyesom Wike led administration to improve the scenic beauty of the state, attract investors and improve commerce.
Dimkpa added that the sanitization exercise has opened windows for such advertisement platforms as Roundabout branding, Bus Shelters and other innovative outdoor structures that reach clients target audience in a refreshing and effective way.
He further expressed optimism that Rivers state being the treasure base of the Nation has the desired captive audience and therefore encouraged organisations to come on board and be part of the new Rivers Vision.
